In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Giovino discusses this burgeoning marketing opportunity and the benefits to brands seeking to be a force for good and a force for growth.
There are more than 200 zoos and aquariums in the U.S., and each year, they attract 195 million visitors — more than the NFL, NBA, NHL, and Major League Baseball combined. While zoos and aquariums offer brands a fresh way to reach families and support causes important to their customers, these untraditional marketing venues have largely been overlooked. Until now. Thanks to the work of Allionce Group CEO Mark Giovino, brands are maximizing partnership opportunities with zoos and aquariums, which help fund critical conservation and educational efforts.