Who We Are

The Leader in Connecting Brands with Parents & Kids

Introduction

    Allionce is a dedicated and seasoned team working closely with brand marketers who are focused on finding new and fresh ways to reach parents & young children.

We make it easy and efficient for brands by spearheading the entire program from end to end: insights, planning, creative strategy, management, activation and measurement. Leverage our 20 years of experience to reach 10+ national markets at once, showcasing leading brands in these family friendly, environmentally conscious and educationally focused venues. Drive new growth in a fresh environment by partnering with U.S. Zoos & Aquariums.

What Our Clients Have To Say

  • I loved working with Allionce! As a specialized agency they are as nimble as I needed them to be, but also had the creative and strategic resources to deliver on one of the more involved campaigns we executed. Mark and his team offered valuable insights that helped shape experiential campaigns for Nature Valley that ran for multiple seasons. We could not have done what we did without their strong industry relationships and guidance.
    Josh Arnold, former Manager of Experiential Marketing at General Mills

Leadership

Mark Giovino  |  CEO/Founding Partner, The Allionce Group 

Mark has spent the last 20+ years working across college & professional sports, media, and advertising agencies. It has been an exciting journey beginning as an assistant college basketball coach and navigating to present day as both the CEO and founding partner at Allionce Group, as well as serving as a Board Member at Zoo New England.

Prior to founding Allionce Group, Mark served as Director of Global Partnerships for one of the top professional European soccer clubs, AS Roma, and Vice President of Sales for Fluent, a specialized college marketing agency.

Mark has his own personal focus group at home with his wife and three young children.

Board of Advisors

Julian Franklin

Current: President, Franklin Management Group
Past: Managing Director, Geometry Global
Head of Marketing, Kraft Heinz

Ted Molter

Current: Board Member, Committee Chair, IAAPA
Past: Chief Marketing Officer, San Diego Zoo

Linda SanGiacomo

Current: Vice President, Marketing & Brand Strategy, Roche Bros. Supermarkets
Past: SVP, Global Brand & Marketing, Johnny Rockets

Nowell Upham

Current: Chief Growth Officer, iwerk
Past: EVP, The Marketing Arm

James Driscoll

Current: President, Harvard Business School Association of Boston, President, Analytical Risk Solutions
Past: SVP, Head of Solvency Risk,  Santander Bank

Frank Powell

Current: Partner, Nelson Mullins Riley & Scarborough LLP
Past: Partner, Cetrulo & Capone LLP