Unlike traditional venues for brand promotion such as music and sports venues, zoos and aquariums are free of the advertising and marketing oversaturation that permeates most brand-cluttered, large audience locations.

As such, these venues represent an untapped pipeline to millennial parents and their children. Here at Allionce Group, we help facilitate meaningful connections between the brands we represent and the families visiting zoos and aquariums across the U.S.

Zoo and Aquarium sponsorship


“Where do brand marketers go to reach families?” This was the fundamental question asked by Allionce founder Mark Giovino when preparing to be a Dad for the first time.

It was clear after spending two years at the highest level of sports sponsorship that the landscape was over-mature and over-saturated with brands and didn’t reach the coveted family demographic in its entirety. Soon, Mark became aware of the incredible scale of zoos and aquariums in the U.S., the absence of any one group serving them, and the general lack of awareness by brands for this compelling market. Allionce was born to help brands engage consumers in a new and fresh way.

What Our Clients Have To Say

  • I loved working with Allionce! As a specialized agency they are as nimble as I needed them to be, but also had the creative and strategic resources to deliver on one of the more involved campaigns we executed. Mark and his team offered valuable insights that helped shape experiential campaigns for Nature Valley that ran for multiple seasons. We could not have done what we did without their strong industry relationships and guidance.
    Josh Arnold, former Manager of Experiential Marketing at General Mills


Mark Giovino  |  CEO/Founding Partner, The Allionce Group 

Mark has spent the last 20+ years working across college & professional sports, media, and advertising agencies. It has been an exciting journey beginning as an assistant college basketball coach and navigating to present day as both the CEO and founding partner at Allionce Group, as well as serving as a Board Member at Zoo New England.

Prior to founding Allionce Group, Mark served as Director of Global Partnerships for one of the top professional European soccer clubs, AS Roma, and Vice President of Sales for Fluent, a specialized college marketing agency.

Mark has his own personal focus group at home with his wife and two small children.