We worked with Ferrero brand Kinder Joy, the iconic egg-shaped treat plus toy, to celebrate the magic of Easter by bringing double the JOY to the center of the most immersive family experiences. We created moments of JOY by putting Kinder Joy in a position to play an active role in curating experiences that bring families closer together.
Easter egg hunts, pictures with the Easter Bunny, and self-guided scavenger hunts put families at the center of the experience, positioning Kinder Joy as the hero, central to these memorable moments.
These celebrations were promoted through Moments-based Media™ including main zoo & aquarium websites, dedicated event webpages, eNewsletters, social media, member magazines, outdoor habitat signage, and radio.
We also tapped into the strength of zoo & aquarium media relationships to drive earned media and position these local events as can’t miss family-friendly Easter celebrations.