Allionce is a dedicated and seasoned team working closely with brand marketers who are focused on finding new and fresh ways for marketing to parents & kids.

We make it easy and efficient for brands by spearheading the entire program from end to end including insights, planning, creative strategy, management, activation and measurement. Leverage our  experience and unmatched access to reach 10+ national markets at once, showcasing leading brands in these family friendly, environmentally conscious and educationally focused venues. 

What Our Clients Have To Say

  • I loved working with Allionce! As a specialized agency they are as nimble as I needed them to be, but also had the creative and strategic resources to deliver on one of the more involved campaigns we executed. Mark and his team offered valuable insights that helped shape experiential campaigns for Nature Valley that ran for multiple seasons. We could not have done what we did without their strong industry relationships and guidance.
    Josh Arnold, former Manager of Experiential Marketing at General Mills


Mark Giovino  |  CEO/Founding Partner, The Allionce Group 

Mark has spent the last 20+ years working across college & professional sports, media, and advertising agencies. It has been an exciting journey beginning as an assistant college basketball coach and navigating to present day as both the CEO and founding partner at Allionce Group, as well as serving as a Board Member at Zoo New England.

Prior to founding Allionce Group, Mark served as Director of Global Partnerships for one of the top professional European soccer clubs, AS Roma, and Vice President of Sales for Fluent, a specialized college marketing agency.

Mark has his own personal focus group at home with his wife and three young children.

Rachelle Cullum  |  Vice President, Director of Client Services

Rachelle began her career with the NFL and the San Diego Chargers, where she managed and serviced more than 80 corporate and sponsor accounts.

She then went on to work with San Diego Zoo Global optimizing partner engagement with leading brands on behalf of  the world class organization.

Rachelle’s broad integrated marketing background also features high-profile event sponsorship, cause marketing campaigns, brand awareness and alignment, corporate relations, digital and traditional media production, licensing and merchandising, and comprehensive cross-platform media strategy. She has worked closely with Tier One brands including Anheuser-Busch, Alaska Airlines, Nintendo, and Toyota.

A graduate of San Diego State University with a B.S. in Media/Communications, Rachelle lives in San Diego, CA with her husband and her two young children who are the driving force behind her work.

Board of Advisors

Julian Franklin

Current: Vice President, Partnership Development & Strategy, Maple Leaf Sports and Entertainment
Past: Managing Director, Geometry Global
Head of Marketing, Kraft Heinz

Lesa Ukman

Lesa Ukman

Current: Founder, ProSocial Valuation Service
Past: Founder, IEG; Professor, Northwestern University

Ted Molter

Current: Board Member, Committee Chair, IAAPA
Past: Chief Marketing Officer, San Diego Zoo

Linda SanGiacomo

Current: SVP, Marketing, Jordan’s Furniture
Past: Vice President, Marketing & Brand Strategy, Roche Bros. Supermarkets

Nowell Upham

Current: Chief Growth Officer, iwerk
Past: EVP, The Marketing Arm

James Driscoll

Current: President, Harvard Business School Association of Boston, President, Analytical Risk Solutions
Past: SVP, Head of Solvency Risk,  Santander Bank

Frank Powell

Current: Partner, Nelson Mullins Riley & Scarborough LLP
Past: Partner, Cetrulo & Capone LLP