We make it easy and efficient for brands by spearheading the entire program from end to end including insights, planning, creative strategy, management, activation and measurement. Leverage our experience and unmatched access to reach 10+ national markets at once, showcasing leading brands in these family friendly, environmentally conscious and educationally focused venues.
Mark has spent the last 20+ years working across college & professional sports, media, and advertising agencies. It has been an exciting journey beginning as an assistant college basketball coach and navigating to present day as both the CEO and founding partner at Allionce Group, as well as serving as a Board Member at Zoo New England.
Prior to founding Allionce Group, Mark served as Director of Global Partnerships for one of the top professional European soccer clubs, AS Roma, and Vice President of Sales for Fluent, a specialized college marketing agency.
Mark has his own personal focus group at home with his wife and three young children.
Rachelle began her career with the NFL and the San Diego Chargers, where she managed and serviced more than 80 corporate and sponsor accounts.
She then went on to work with San Diego Zoo Global optimizing partner engagement with leading brands on behalf of the world class organization.
Rachelle’s broad integrated marketing background also features high-profile event sponsorship, cause marketing campaigns, brand awareness and alignment, corporate relations, digital and traditional media production, licensing and merchandising, and comprehensive cross-platform m
A graduate of San Diego State University with a B.S. in Media/Communications, Rachelle lives in San Diego, CA with her husband and her two young children who are the driving force behind her work.
Current: Vice President, Partnership Development & Strategy, Maple Leaf Sports and Entertainment
Past: Managing Director, Geometry Global
Head of Marketing, Kraft Heinz
Current: VP of Marketing, Duracell
Past: Senior Vice President of Marketing, Nutella
Current: Founder, ProSocial Valuation Service
Past: Founder, IEG; Professor, Northwestern University
Current: Board Member, Committee Chair, IAAPA
Past: Chief Marketing Officer, San Diego Zoo
Current: SVP, Marketing, Jordan’s Furniture
Past: Vice President, Marketing & Brand Strategy, Roche Bros. Supermarkets