In The News

Marketing to Kids FI

Marketing to Kids: How to Get Their Attention

In this article, we will explore the art of marketing to kids, the importance of immersive family experiences, and how to ensure legal compliance in this dynamic landscape.

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Sun-Maid Sundays

Dive into a World of Imagination with Sun-Maid

Sun-Maid, the iconic and innovative dried fruit and snacks brand, is teaming up with select aquariums this July, inviting guests to dive into a world of imagination during Sun-Maid Sundays.

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Coca Cola Happiness Machine

Experience the Future of Marketing: The Power of Experiential Marketing

Discover the impact of experiential marketing on brand awareness and customer loyalty. Learn how to create an unforgettable experience with consumers with these tips.

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Food and drink marketing to families

Food and Drink Marketing to Families

In this article, we will delve into the world of food and drink marketing to families, providing valuable insights and tips to captivate their hearts and satisfy their taste buds.

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Alternatives to sports sponsorships FI

What Sports Sponsorships Alternatives Get Better ROI?

What gets better ROI than sports sponsorships? The answer may surprise you. Especially if you are trying to reach parents.

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Kinder Joy® Continues Partnership with Local Zoos and Aquariums to Create Special Easter Moments Nationwide

Kinder Joy®, the delicious treat plus toy made specially to help parents create joyful moments of surprise for their children, is returning to local zoos and aquariums across the country for the second year in a row, bringing imaginative Easter egg hunts to families.

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Marketing to Millennial Moms

Marketing to Millennial Moms: Key Priorities

Learn the most successful methods for targeting moms in your marketing campaigns. Increase your ROI and connect with the powerful mom demographic.

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Generation Alpha

Understanding Gen Alpha

As the first generation to be born entirely in the 21st century, Gen Alpha is the most tech-savvy and diverse generation to date. Comprising children born between 2010 and 2025, Gen Alpha is projected to be the largest generation in history, with an estimated global population of 2 billion.

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MarketWatch Allionce Promotes Industry Veteran to Sustain Growth

Allionce Group Announces Promotion of Industry Veteran to Sustain Growth!

Allionce Group, the leading marketing agency for connecting brands to parents with young kids, today announced the promotion of Rachelle Cullum to Vice President, Director of Client Services. This appointment comes after an impressive year of growth and new client wins, including Ferrero brand Kinder Joy renewing their partnership for 2023.

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Marketing to Gen Alpha with Allionce

How Can Marketers Win Over Gen Alpha?

Marketing to Gen Alpha is next in line for brands and agencies after Gen Z (Millennials) grows up and marketers are getting smart about how to do it.

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Kinder Joy and Nutella Zoo Sponsorship

KINDER JOY® Sponsors Special Easter Celebrations for Families at Local Zoos and Aquariums Nationwide

Kinder Joy® is partnering with local zoos and aquariums across the country to host Easter celebrations for families. At the events, families will get to partake in a variety of Easter activities, including a Kinder Joy Easter Egg hunt featuring the iconic egg-shaped Kinder Joy treat plus toy to double the joy of a traditional hunt.

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Marketing to Gen Alpha with Allionce

Lions and Tigers and Penguins: How Agency Allionce Group Specializes in Brand Partnerships With Zoos

Adweek talked with the founder of Allionce, as well as with brands that have partnered with the agency, to find out more about how this Boston agency has become the leader in helping brands engage with parents with young children in an uncluttered and emerging market.

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Marketing to Moms

Marketing to Parents: Understanding Their Psychographics

When it comes to parents, it is important to take into account their values, attitudes, and lifestyle to craft an advertising campaign that appeals to them. In this article, we’ll explore how to uncover these factors and how to appeal to parents through advertising.

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Marketing to Children FI

New Marketing Strategies to Reach Children

Marketing to children has always been a challenging task.  With the rise of technology and the fragmentation of the media landscape it has become even more complicated.  Adding to this complexity are new restrictions around FTC/COPPA guidelines that will extend existing protections to kids up to 16 and will ban targeted advertising to children under 13 regardless of parental consent.

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From Passion Points to Purpose: The Transformation of Partnerships

Where once brand partners sought to connect with targeted audiences by sharing interest in a “passion point” such as a favorite sports team or musical artist, they now seek to immerse their consumers in relevant experiences that meet a need and resonate on a higher emotional level.

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