- September 13, 2026
Uber Partners with Allionce Group to Launch Senior Sundays
BOSTON, September 13, 2026 — Allionce Group, the family-marketing agency connecting brands with parents and children through leading U.S. zoos, aquariums, attractions, and youth-sports environments, has partnered with Uber to celebrate seniors and make it easier for families and older adults to spend meaningful time together at two of the country’s leading zoological destinations including the Dallas Zoo and Brookfield Zoo Chicago.
Zoos are places where grandparents, parents, caregivers, and kids can slow down, explore, learn, and make memories together. By helping address transportation and access, Uber is creating a practical and emotionally relevant role in the multigenerational experiences families value most.
Senior Sundays, Powered by Uber is launching at the Dallas Zoo and Brookfield Zoo Chicago. On Sundays this Fall, guests can receive one complimentary senior admission ticket with the purchase of a second ticket. Uber is also offering a special promotional discount for seniors to get a ride to and from the zoo. Uber will support the experience with designated Uber pick-up and drop-off areas.
“At Uber, we know that getting out and spending time together is an important part of staying connected, especially across generations,” said Margarita Peker, Global Head of Family Verticals at Uber. “We’re proud to help make it easier for more seniors, families, and friends to enjoy the experiences and moments that bring them closer together.”
The program is part of Allionce Group’s broader work helping brands engage families in the moments that matter beyond traditional advertising. Through a national network of zoos, aquariums, and family attractions, Allionce creates turnkey partnerships that allow brands to deliver practical value, deepen emotional connection, and support the guest experience across trusted family destinations.
“Zoos and aquariums are uniquely powerful places for brands to connect with families because they bring multiple generations together in an environment built around joy, discovery, and shared experience,” said Mark Giovino, CEO, Allionce Group. “Uber’s partnership shows what a meaningful brand role can look like in this environment: helping make it easier for grandparents, parents, and children to spend quality time together in places they already love.”
Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 61 billion trips later, we’re building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up new possibilities.
Allionce is a specialized kids and family marketing agency that helps brands connect with parents and kids during the shared family experiences that matter most, creating turnkey partnerships across one unified national network of zoos, aquariums, family attractions, and youth sports that are meaningful, measurable, and built to last.