Boston, MA – November 15, 2019 – Recent polls show that climate change, the environment and conservation are among the leading issues for millennial voters in 2020. In fact, the Deloitte 2019 millennial survey listed climate and the environment as the top concern for millennials and Gen Zs by a significant margin. The Allionce Group, a marketing agency that facilitates connections between brands and the families that visit zoos and aquariums throughout the U.S., is helping companies be an active participant in addressing these shared concerns of one of their key consumer groups.
“Zoos and aquariums in the U.S. provide more than $200 million dollars every year to environmental education and conservation efforts,” said Mark Giovino, CEO and founder of the Allionce Group. “Through sponsorship marketing campaigns at these special venues, brands are able to provide significant financial support to these important, non-profit institutions while establishing a deep, meaningful connection with the millennial families who share these values and consider conservation a priority.”
These sponsorship marketing opportunities are further validated by surveys that indicate nine out of ten people feel better about a brand if they focus on an environmental or social cause, while nearly 80 percent of consumers feel better about companies that support wildlife conservation at zoos and aquariums. Approximately two-thirds of those interviewed went on to say they are more likely to buy products and services from those companies.
“Zoos and aquariums preserve and save endangered species by offering sanctuary for animals under threat and an oasis for breeding, while providing an opportunity for visitors, primarily children, to learn more about wildlife in a safe environment,” continued Giovino. “Our sponsorship marketing programs give brands the opportunity to connect with visitors by integrating into the exhibits and providing fun, interactive games and educational components that enhance their experience. As more consumers become aware of the vital funding provided by zoos and aquariums to protect the environment, support conservation efforts and save threatened species, the importance of these venues for sponsorship marketing will increase exponentially.”
ABOUT THE ALLIONCE GROUP
The Allionce Group is a marketing agency that facilitates meaningful connections between brands and the 195 million annual visits to more than 200 AZA accredited zoos and aquariums throughout the U.S. At the same time, Allionce Group helps zoos and aquariums of all sizes develop partnerships with well-known brands, generating significant financial resources that fund the critical environmental conservation and educational efforts that zoos and aquariums provide.