In The News

Association of National Advertisers

Marketing to Generation Alpha

This article from the ANA offers examples for how brands are effectively marketing to generation alpha. Learn more including thoughts from our CEO & Ferrero client, Kinder Joy.

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Marketing to Parents

Marketing to Parents: Understanding Their Psychographics

When it comes to marketing to parents, it is important to take into account their values, attitudes, and lifestyle to craft an advertising campaign that appeals to them. In this article, we’ll explore how to uncover these factors and how to appeal to parents through advertising.

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Entertainment Sponsorship

Entertainment Sponsorship Strategies: Rebalancing Your Sponsorship Approach

Entertainment sponsorships often take a backseat in brand portfolios, despite holding immense potential. This article explores the concept of integrating more entertainment into your sponsorship strategy and how it can be a game-changer.

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Marketing to Kids FI

Marketing to Kids: How to Get Their Attention

In this article, we will explore the art of marketing to kids, the importance of immersive family experiences, and how to ensure legal compliance in this dynamic landscape.

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Sun-Maid Sundays

Dive into a World of Imagination with Sun-Maid

Sun-Maid, the iconic and innovative dried fruit and snacks brand, is teaming up with select aquariums this July, inviting guests to dive into a world of imagination during Sun-Maid Sundays.

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Marketing to Millennial Moms

Marketing to Millennial Moms: Key Priorities

Learn the most successful methods for targeting moms in your marketing campaigns. Increase your ROI and connect with the powerful mom demographic.

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Marketing to Families FI

Creating a Family-Friendly Marketing Strategy: Tips and Tricks

Marketing to families is a delicate and challenging task, as parents are often busy, skeptical, and have high standards for the products and services they buy for their families. To be successful in this market, companies need to craft a family-friendly marketing strategy that appeals to parents while also resonating with children.

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Marketing to Families: Why Brands Are Investing in U.S. Zoos & Aquariums

For brands exploring new ways to reach parents & kids, look no further than a market that has recently been catching the attention of marketers looking for a new, fresh and highly efficient approach.

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Marketing to Children FI

Marketing to Children: New Strategies

Marketing to children has always been a challenging task.  With the rise of technology and the fragmentation of the media landscape it has become even more complicated.  Adding to this complexity are new restrictions around FTC/COPPA guidelines that will extend existing protections to kids up to 16 and will ban targeted advertising to children under 13 regardless of parental consent.

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Alternatives to sports sponsorships FI

What Sports Sponsorships Alternatives Get Better ROI?

What gets better ROI than sports sponsorships? The answer may surprise you. Especially if you are trying to reach parents.

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Kinder Joy® Continues Partnership with Local Zoos and Aquariums to Create Special Easter Moments Nationwide

Kinder Joy®, the delicious treat plus toy made specially to help parents create joyful moments of surprise for their children, is returning to local zoos and aquariums across the country for the second year in a row, bringing imaginative Easter egg hunts to families.

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Generation Alpha

Understanding Gen Alpha

As the first generation to be born entirely in the 21st century, Gen Alpha is the most tech-savvy and diverse generation to date. Comprising children born between 2010 and 2025, Gen Alpha is projected to be the largest generation in history, with an estimated global population of 2 billion.

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MarketWatch Allionce Promotes Industry Veteran to Sustain Growth

Allionce Group Announces Promotion of Industry Veteran to Sustain Growth!

Allionce Group, the leading marketing agency for connecting brands to parents with young kids, today announced the promotion of Rachelle Cullum to Vice President, Director of Client Services. This appointment comes after an impressive year of growth and new client wins, including Ferrero brand Kinder Joy renewing their partnership for 2023.

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Marketing to Gen Alpha with Allionce

How Can Marketers Win Over Gen Alpha?

Marketing to Gen Alpha is next in line for brands and agencies after Gen Z (Millennials) grows up and marketers are getting smart about how to do it.

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Coca Cola Happiness Machine

Experience the Future of Marketing: The Power of Experiential Marketing

Discover the impact of experiential marketing on brand awareness and customer loyalty. Learn how to create an unforgettable experience with consumers with these tips.

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