In The News

Marketing to Children

New Marketing Strategies to Reach Children

Marketing to children has always been a challenging task.  With the rise of technology and the fragmentation of the media landscape it has become even more complicated.  Adding to this complexity are new restrictions around FTC/COPPA guidelines that will extend existing protections to kids up to 16 and will ban targeted advertising to children under 13 regardless of parental consent.

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The Most Efficient Way to Reach Parents & Kids

In this published article, our CEO offers a fresh, new perspective for marketing to parents with young kids and the most efficient way to reach them.

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The Allionce Group Creates Digital Network for U.S. Zoo and Aquarium Market

The Alliionce Group has announced the launch of the Allionce Digital Network. This platform will offer brands the ability to turn on digital-only channels to connect and engage with the coveted family audience while staying far away from the polarizing content found in other channels.

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Association of National Advertisers

Beyond Profit Podcast: A Discussion with Allionce CEO Mark Giovino

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Giovino discusses this burgeoning marketing opportunity and the benefits to brands seeking to be a force for good and a force for growth.

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The Environment and Conservation Among Top Concerns for Millennials

Recent polls show that climate change, the environment and conservation are among the leading issues for millennial voters in 2020.

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Sponsorship Marketing Landscape to Dramatically Change in 2020 Says Allionce Group

Millennial families are viewing life through a different lens than past generations and expect the experiences they choose to engage with to be meaningful, lasting and hands-on.

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Allionce Group Reminds Brand Marketers of Significant Seasonal Opportunities at Zoos and Aquariums During Holidays

The Allionce Group, a marketing agency that facilitates meaningful connections between brands and the families that visit zoos and aquariums throughout the U.S., is reminding brand marketers that holiday visiting season is quickly approaching. 

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Swedish Fish Doubles their Aquarium Partnerships for a Family Friendly Sampling Campaign

Event Marketer offers more details about this Ex Award winning campaign, “Swedish Fish Chomped.” This serves as a good example for what an aquarium sponsorship looks like in 10+ markets.

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Swedish Fish Takes a Deeper Dive into Sponsorship

Pleased with the success of a marketing campaign with seven aquariums in 2017, Swedish Fish is taking a deeper dive into sponsorship.

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