Marketing to Parents

ZOO MEDIA

Parents with young children are hard to reach! The most efficient way to engage is when they are with their children during an experience free from the chaos of everyday life. 

With an average visit of three to four hours, visitors to zoos and aquariums are uniquely “in the moment”, offering a rare opportunity for your brand to engage this elusive audience leveraging Moments-based Zoo Media at one of their most authentic and connected moments. 

Digital:

  • Content Marketing
  • Owned-social & web
  • E-newsletter
  • Database marketing
  • 1st party data
  • Mobile Ads

Outdoor:

  • Habitat signage
  • Signage placements
  • Zoo media (screens)
  • Billboards
  • DOOH

Traditional:

  • Television
  • Radio
  • Member Magazines

About Allionce

The Allionce Group is a marketing agency driving measurable business outcomes for brands in an uncluttered environment.  Our unmatched access to the most coveted family experiences helps brands engage parents & kids during their most connected moments.

With 195 million annual visits to more than 200 accredited zoos and aquariums throughout the U.S., this emerging market provides a refreshing new ecosystem for brands to connect with families at venues boasting more total visits than all four major sports leagues combined!  

Allionce has centralized the zoo & aquarium market offering the ideal place & most efficient way for marketing to parents & kids on a national scale.  

Who We Are Solutions

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What Are They Saying

  • We've done a lot of big sponsorships! As a brand, it's hard to get consumers attention. One of the benefits of this partnership with Allionce is the ability to get some real time with consumers and show up in a way that allowed us to own the experience. We've done other partnerships where we have been one of many brands, but those aren't quite as successful.
    Kalshelia Lloyd, Associate Director of Candy Marketing, Global CPG Manufacturer
  • I loved working with Allionce! As a specialized agency they are as nimble as I needed them to be, but also had the creative and strategic resources to deliver on one of the more involved campaigns we executed. Mark and his team offered valuable insights that helped shape experiential campaigns for Nature Valley that ran for multiple seasons. We could not have done what we did without their strong industry relationships and guidance.
    Josh Arnold, former Manager of Experiential Marketing at General Mills
  • I really enjoyed working with Allionce! They are one of the most responsive and transparent partners we have worked with! It felt like I knew what was going on with all aspects of the program at all times and that they care about our brand as much as we do.
    Becky Rish, Assistant Marketing Manager at Tree Top 

Companies We Have Worked With

General Mills Zoo Sponsorship
Reckitt Zoo Sponsorship
Teddy Grahams Zoo Sponsorship
Swedish Fish Chomped case study
Nature Valley Family Fridays
Tree Top case study
Lysol Zoo Sponsorship
Quaker Chewy Zoo Sponsorship
Kinder Joy
Sun-Maid Zoo Sponsorship
Good Humor Zoo Sponsorship
Netflix Zoo Sponsorship
Nutella Breakfast with the Animals
Kimberly-Clark Zoo Sponsorship

PARTNER WITH US

If you have an interest in exploring what a partnership could look like for your brand, let’s connect.

Contact Us